Every business owner will, at some point, have to decide how much to charge for their products or services. There are many, many different conflicting pieces of advice floating around out there about this issue. Deciding on a pricing formula doesn't have to be complicated. Well, when you're talking about mega corporations with thousands of products and services, then I guess you do need to get complex about it, but this post is going to focus on the small business owners who don't have to deal with those headaches. [ continued ]