New Client Questionnaire » Stoked Industries

Who are you?

Your Name

Your Title

Organization Name

Where do you work? (not necessarily where your organization is, where YOU are)

E-mail Address

Business Phone (including and/or country code)

Background information

How did you hear about us? (check all that apply)

Randomly picked up a business card somewhere
Somebody referred me
Found your website through a search engine
Found you somewhere on SilverStripe.org
Other

How did you hear about us?: Other

Have you been through a new website design or website redesign effort before?

How long ago?

0 - 3 months ago
3 - 6 months ago
6 - 12 months ago
1 - 2 years or more

What role did you play?

Some details about your organization

What does your organization do? Why does it matter?

Choose whichever fits your organization best:

Fortune 500 Corporation
Nonprofit organization
Educational Institution
Startup
Small Business (less than 50 employees)
Just an individual with a website or idea

Where is your organization located?

How many people would be involved in this project at your organization?

1 - 3 people
4 - 8 people
8 people or more

Is your organization open to the idea of a team working remotely?

Definitely! Whatever works for you.
Sure, but we might want a face-to-face meeting at some point.
No, we must be able to hover over your shoulder!

Info about your project

What type of project is this?

Website redesign
New website
Redesigning a website section
Optimizing a website for search engines
Consulting on a website-related matter

What is the website's address?

When was the last time the website was redesigned?

Describe the concept, project or service this website is intended to provide or promote

Are there some fundamental issues you're trying to improve or business problems you're trying to solve with a website redesign? Or if this is a new website, what's it's purpose?

What other websites do you consider competitiors? Comment on their strengths & weaknesses

Aside from competitors, are there any websites you consider 'best of breed'? (Could be completely outside your field or industry)

What sets your website or idea apart from the competition?

Who on your end will guide this project to completion?

Who will be responsible for maintaining the website after its launch?

Info about your audience

To the best of your ability, describe the primary and secondary users of your website

What known needs are they coming to your website with? (Examples: Curiosity or passionate interest in subject matter, desire to help a cause/get involved, or a business requiring a software solution)

Into what general demographics or user groups do they fall? (Examples: educators, engineers, students, scientists, etc)

For the purposes of this new website or redesign, which groups are important?

What primary action should a primary user take on the website? (Examples: registering for an account, subscribing to a newsletter, making a donation, reading content, etc)

What users needs does your existing website fulfill?

What needs aren't being met? Where does the website fall short?

Has your website undergone formal or informal usability testing?

Please describe the usability testing methods used and the findings you observed

Info about your brand

Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand attributes you want it to convey. (Sample feelings might include: warmth, friendliness, reassurance, comfort, or excitement.)

Using adjectives and short phrases, describe the site’s desired look and feel. (Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated, etc.)

Do you have a visual identity established, or is that something you need designed or evolved?

Features and scope

Does your plan include community or social features, such as user profiles, commenting, RSS feeds, forums, sharing, friend lists, rating/voting, user-generated content, etc.?

Does your plan include media-intensive components such as video, audio, podcasts and other rich media?

Is your current website powered by a CMS or a publishing platform?

Which CMS or publishing platform are you using?

What do you like or dislike about it?

Would you like the redesigned or new website to be powered by a CMS or publishing platform?

Do you have an idea of which solution you're considering or are you looking to us for recommendations?

Are there any third-party integration points we need to know about? (Examples: CRM, shopping cart, mapping solution, social network or any other APIs)

What are the estimated number of pages on your website?

Would you prefer to complete the project in a single pass or split it up into phases with separate budgets?

Have you already written the website copy?

All of it
Some of it
None of it yet

Design technology

Describe any technological requirements you haven't yet mentioned in this questionnaire

To deliver the best experience to users & build durable pages, we use modern standards-based methods. Some older browsers might not display the website correctly.

My site has to look and work exactly the same way in older as it does in newer browsers.
I understand that the site may not look as good or work as well in an outdated browsers.

Timeline and budget

If you're working within a time frame or have been given a mandatory launch date, list it here. If the project will launch in phases, list the proposed milestones and dates.

Please tell us your budget

Note about budgets:

Sharing a realistic assessment of what you have to spend on this effort will help us scope the engagement appropriately. While disclosing your budget might not be something you typically do, sharing this information with us now will greatly reduce the likelihood of both sides spending significant time and resources "shooting in the dark."

Thank you for your time!

We know this was one pretty long questionnaire but trust us, it was worth it. We will e-mail you a copy of the questionnaire for your records, and we will get back to you within 7 business days.